aircord

aircordは、テクノロジーを用いて開発やデザイン、プロデュースを行うクリエイティブスタジオ。リアル空間における演出に対して、日々新たな可能性に向けて積極的にチャレンジしています。

aircord is an interactive creative team specialized in fusion of technology, filming, lighting, and sound. We develop and design systems of interactive, lighting, device, robotics, etc. aircord have won Cannes Lions Gold, ADFEST grand prize, D&AD Yellow Pencil, Japan Media Art Excellence Award, Asia DSA Space Design Award, GOOD DESIGN AWARD, and more. We actively brand to get a new possibility.

  • 〒150-0021 東京都渋谷区恵比寿西1-34-17 zaHOUSE 5F
  • info@aircord.co.jp
  • 03-3442-7816

Presentation

During the commercial "PLAY THE PING PONG," the 1st stage of the "THIS IS PINGPONG Project," a project to popularize the attractiveness of ping pong from a new perspective, aircord was involved in technical direction, system development, and projections.

  • Year 2015
  • Client TV TOKYO Corporation
  • Category

12 pads that simulate a sampler musical instrument are projected onto a ping-pong table, and a ping-pong ball, tracked by infrared sensors, makes sounds like a sampler when hitting each pad.

An original composition by DAISHI DANCE was created during the video, through the representative athletes of Japan carrying out rallies with their superb skills in tempo with the song.

Play video

Credits

  • Technical Producer Toshiyuki Hashimoto (aircord)
  • Projection Seiya Nakano (aircord)
  • Software Developer Hisaki Ito (aircord)
  • Technical Support Maki Hitomi (aircord)

Awards

  • Spikes Asia 2015 Silver (Branded Content & Entertainment)
  • Spikes Asia 2015 Bronze (Digital)
  • ADFEST 2016 Silver (Interactive)
  • ADFEST 2016 Silver (Media)