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PERSONAL INNOVATION ACT

CLIENT

  • SOFTBANK

YEAR

3 Mar 2016

SHOW MOVIE

We joined "Personal Innovation Act" by Softbank, where we developed prototype apps and devices that use technology to update six analog tools that we use every day.

Awards

  • ADFEST2017/INTERACTIVE LOTUS SILVER
  • 2017 One Show MERIT (UX / UI : Cross-Channel)
  • 2017 One Show MERIT (DESIGN : Digital / Utility Design - Single)
  • Spikes Asia Festival of Creativity 2017 bronze (Digital)

Our Credit

  • Technical Producer / Director: Toshiyuki Hashimoto (aircord)
  • Mechanical Engineer (Remote Height Pole, Message KAKEJIKU): Osamu Iwasaki (aircord)
  • System Developer(Cloud VHS, Shadow Play Online, Message KAKEJIKU): Hisaki Ito (aircord)
  • System Developer(Cloud VHS, Remote Height Pole): Tomohiro Akagawa (aircord)
  • System Developer (Cloud VHS): Seiya Nakano (aircord)
  • System Developer (SNS Newspaper) / Project Manager: Nomura Miki (aircord)
  • Technical Support: Hiroki Yamada (aircord)
  • Device Engineer(Smart Dial Phone): Yoshihito Nakanishi
  • Application(Message KAKEJIKU)
  • Special Thanks: Masataka Kimura (Tasco), Maki Hitomi, NP TRADING CO

DETAILS

We developed prototype apps and devices that use technology to update six analog tools that we use every day.

□SNS Newspaper

When a linked social media site is selected using a dedicated app, posts are redesigned to conform to the newspaper format and are exported using a printer built into the post box .

□Remote Height Pole

When data is sent using a dedicated app that can measure a person’s height, a cutting device attached to a column engraves the result at that person’s height .

□Cloud VHS

When a video is selected and sent using a dedicated app, the link to that video is converted into a QR code and is printed together with the title onto a VHS label. A built in camera scans the QR code and the video is then played on the TV when a VHS with that label is inserted into a video deck.

□Smart Dial Phone

We have embedded a microprocessor into a rotary dial telephone, customizing it so that it is able to send and receive video calls to and from a smartphone. By means of the dial of the rotary dial telephone, it is also possible to make a video call to the other party’s smartphone.

□Shadow Play Online

By using a projector and a video phone and projecting each other’s shadows together, it becomes possible for two people in separate locations to perform shadow play with each other.

□Message KAKEJIKU

When a hand written message is written and sent using an exclusive app, a laser exposes thermal paper based on the data, and the message emerges.

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