CLOSE
a

PERSOL ” Work, and Smile”

CLIENT

  • PERSOL HOLDINGS CO., LTD.

YEAR

25 Jan 2018

CATEGORY

SHOW MOVIE

We ran the production, technical direction, and operation of PERSOL HOLDINGS CO., LTD.'s new commercial "Work, and laugh."

Our Credit

  • Technical Producer: Toshiyuki Hashimoto
  • Tecnical Direction / Projection: Seiya Nakano
  • Projection Support: Ryosuke Kokubo

The PERSOL Group had appointed Mr. Steve Wozniak, a world-renowned engineer, and Ms. Carmen Dell’Orefice, who is still a working top model at the age of 86, to develop its advertisement with the concept of “Work, and laugh.” This new commercial expresses how people working in Japan felt about the idea of “Work, and laugh” that the two spoke about.

  • lang-langage-id