New Balance 110th anniversary event was held in November 2015 in Harajuku, Japan.
aircord is in charge of the production of the interactive space where lasers, LEDs, projection and sound are controlled.
The history of New Balance 110th Anniversary is expressed by using projection, laser animation, LEDs. The surround-sound system is also built with six speakers and two woofers. In addition, the interactive system where animation and sounds change in accordance with the motion of arms.
We aim to embody this event’s concept “REINVENT”.
aircord took a role in planning/produce, creative direction, technical direction, development of interactive system.