OVERVIEW

During the New Balance 110th anniversary event held in 2016, aircord was involved in spatial design, production, and the development of an interactive system.

The history of New Balance, which celebrated its 110th anniversary in 2016, was presented by visuals such as projection, laser, LED devices, and sound effects using surround sound.

In addition, aircord also exhibited an interactive system where laser and sound effects changed in real time in sync with bodily movements, implementing "REINVENT," the theme of the 110th anniversary of New Balance.

YEAR
2016
CLIENT
New Balance
CATEGORY
Interactive ,Visual System ,Lighting System ,Projection ,
PLAY VIDEO

CREDITS

  • Creative Director / Producer
    Toshiyuki Hashimoto (aircord)
  • Director / Projection
    Tomoya Kishimoto (aircord)
  • LED / Hardware Developer
    Osamu Iwasaki (aircord)
  • Software Developer
    Hisaki Ito (aircord)
  • Laser Animator
    YAMACHANG (KOTOBUKISUN)
  • Sound Programmer
    Jemapur
  • Sound Designer (PA)
    AO
  • 3DCG Designer
    Keita Ichiba
  • Camera
    Hajime Yamazaki
  • Production Manager
    Miki Nomura (aircord)