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MARK X ARTISTIC PERFORMANCE

CLIENT

  • TOYOTA

YEAR

25 Nov 2016

SHOW MOVIE

"MARK X Artistic Performance" web movie has been released in celebration of the sales of the New Mark X. aircord was in charge of developing a remote controllable on-vehicle lighting system.

Our Credit

  • Technical Producer: Toshiyuki Hashimoto
  • Technical Director / Software Engineer: Seiya Nakano
  • Technical Director / Mechanical Engineer: Osamu Iwasaki
  • Lighting Support: Ryosuke Kokubo
  • Simulation: Miki Nomura

DETAILS

Making use of MARK X’s high performance, we decided to draw the Japanese wind god and thunder god using the tracks traced by our top drivers. By attaching an LED lighting system to the body of the vehicle, and shooting the light reflections with long exposure photography, we managed to show the process of finishing the pictures by laying the drawn lines on top of each other. Including the hardware, aircord developed a remote controllable lighting system. The system not only turns on and off, but also can fade out, which allowed us to create the fine lines for the two gods’ hair tips.

Special Site
http://toyota.jp/markx/cp/artistic-performance/

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