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21_21 DESIGN SIGHT DESIGN ANATOMY

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  • 21_21 Design Sight

YEAR

12 Dec 2016

21_21 DESIGN SIGHT holds an exhibition "Design Anatomy: A method for seeing the world through familiar objects" from October 14, 2016 and is participated by aircord as technical direction and artist.

DETAILS

Directed by Mr. Taku Satoh, Exhibition “Design Anatomy: A method for seeing the world through familiar objects” has been opened at 21_21 Design Sight in Roppongi from October 14th, 2016 to January 22nd, 2017. This project introduces the “Design Anatomy” by deciphering from various angles the materials, tastes and packaging of the things familiar to us, and was participated by aircord as technical direction and artist.

The Change in Type Font in the Logo of “Meiji Dairies (current: Meiji) Oishii Gyunyu”
Focusing on the logo used for the packaging of “Oishii Gyunu” by Meiji Co., Ltd., this piece allows one to gradually change the logo using the knobs and experience the change in impression the logo has. Furthermore, the “O” font installed in the wall has been made to be move in conjunction to the knobs.

Magnification of the printed graphic art on the front outer packaging of “Kinoko no yama”
Using the levers and joysticks to zoom in and out on the packaging of “Kinoko no yama”, one can observe the packaging in further detail with this piece. A lot of effort has been put into adjusting the system so that a high-resolution image can be displayed without lag in response to the controls inputted by those experiencing the piece.

Changes in graphic art on the front outer packaging of “Meiji Bulgaria Yogurt”
This is a piece in which one can observe the history of the graphic art of Bulgaria Yogurt’s outer packaging by using sliders. Not only the changes in the logo and graphic art, but fine alterations in the shape of the outer packaging have been repeated up until this day, and what has changed, what has remained the same and the factors of what historically determines the impression a product makes are brought into relief.

“Books on Design Dissection” Technical Cooperation
Development has begun on an app that allows people to read books on design dissection created by students of Musashino Art University on the iPad. In addition, each respective book has been made with the same format as its base, and there will be a projection that shows an image so that people can know the format.

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